Privacy Policy

Our Commitment to Your Privacy

At BOHOCOLOR, protecting your personal information is our top priority as we strive to deliver an exceptional experience. This notice outlines how we collect, safeguard, and use your data, while providing you with control over the information we gather. Below, we explain our data collection practices, its intended uses, sharing policies, and your rights related to your information.

By using our website, you (the visitor) consent to allow third parties to process your IP address to determine your location for currency conversion purposes. You also agree to have the selected currency stored in a session cookie on your browser (a temporary cookie that is automatically deleted once you close the browser). This ensures that the currency remains consistent as you browse our website and that prices are converted into your local currency.

Data Collection

We collect various types of personal information, including:

Basic demographic details such as name, age, and gender
Device-related data such as IP addresses and device types
Location information and any correspondence with us
Contact details, including addresses, phone numbers, and email addresses
Communication preferences and feedback
Social media handles and online activity
Purchase history and browsing behavior on our website
Other publicly available data from platforms like Instagram or Twitter

This list is not exhaustive, and we may collect additional data as needed for the purposes outlined in this notice. We collect data both directly, such as when you create an account or contact us, and indirectly, through browsing activity or third-party sources with your consent.

How We Use Your Data

We use your personal data for various purposes, including:

Providing products and services
Sending promotional communications with your consent
Personalizing our website to enhance your experience
Conducting analysis and research to improve user experience
Verifying identities and preventing fraud
Complying with legal requirements or investigations
Displaying targeted advertisements across online platforms

Marketing and Promotional Communication

We use your personal data to keep you informed about BOHOCOLOR’s latest offerings, events, and updates via texts, emails, and online media. You have the option to opt out of these communications at any time through multiple channels.

Personalization and Automated Decision Making

While browsing our website, you may see personalized ads on other platforms based on your browsing behavior. We may use automated decision-making processes to tailor communications and improve our services, always aiming to provide relevant and high-quality content. You can opt out of such communications at any time through various channels.

Cookies

Our website uses cookies to track browsing behavior, helping us understand user preferences and enhance our services. For more detailed information on cookies, please refer to our Cookie Policy.

Sharing Data with Third Parties

We may share your data with trusted partners for various purposes such as logistics, marketing, and fraud prevention. These partners are contractually obligated to handle your data securely and only for the specific purposes outlined.

Legal Basis for Data Use

We process personal data based on contractual obligations, legitimate interests, legal requirements, or your consent. You have the right to withdraw consent at any time.

Data Security

BOHOCOLOR is dedicated to ensuring the security of your personal data through encryption, regular assessments, and internal policies that promote data protection.

International Data Transfers

When necessary, we transfer personal data outside the European Economic Area in compliance with data protection laws, ensuring your data remains secure and your privacy protected.

Data Retention

We retain your data only for as long as necessary to fulfill the specified purposes, in accordance with legal requirements and our Data Retention Policy.

Your Rights

You have several rights regarding your personal data, including the right to access, correct, object to, erase, and request data portability. To exercise these rights or to request further information, please contact us via email or post.

We highly value your privacy and aim to be transparent with our data practices. If you have any questions or concerns, please don’t hesitate to contact us.